Create your ad - Write a short description about your business and add relevant keywords associated with your product/business, example, 'Builders in Teesside', 'Florists in Manchester', 'Accommodation in Kent'.
Set your preferred cost - Arrange an amount you are willing to pay per click example £1.00, this will depend on your search term, how many sponsored results are already appearing within the first page and how much you are willing to pay for your daily limit. A daily limit must be set to ensure that no further costs are incurred to you. Your ad position will depend on several other factors, suchas the quality of your landing page.
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